SKILLSHARE X ADOBE MAX EVENT

OBJECTIVE:

Skillshare charged our team with driving awareness to their partnered event with Adobe in hopes of increasing brand perception and attendance. After the event, the campaign objective shifted to garnering subscription starts that leveraged the message from the event and directed users to a special set of curated courses that were taught by the guest speakers

SUMMARY:

The campaign successfully drove over 40k unique site visitors to the joint page while simultaneously resulting in significant brand lifts for recall, modernity, and consideration.

campaign results readout

post event creative

Pre-event creative