Claws ACTIVATIONs
CLAWS SALON TAKEOVER
For Claws Season 1, I managed communications and deliverables for small activations in over 300 salons nationwide. Connecting vendors, agencies, and the internal marketing team to execute a tactic that reached hundreds of thousands of people in our target market.
We targeted nail spas, beauty salons, and barbershops that catered to our target demographic. We provided branded swag and other marketing materials to build a Claws presence in their environment. Select salons were chosen to organize engaging screening events for their customers. Attendees also had the chance to enter a raffle to win a gift card to the respective salon.
CLAWS @ VULTURE FEST
Bringing the Florida Noir of TNT's new series 'Claws' to Vulture Fest. We've invited Florida Chef and professional bad ass, Brooke Williamson, to create dishes that are inspired directly from the show that would bring our audience into the world of tropical chaos with a dash of glam.
I was tasked to manage and source vendors for this effort, ensuring brand image integration and vendor relationships were pristine.
