Honda
“Family Dinner” & “momentos”
The Ask
Develop TV commercial concepts that efficiently and relevantly aligns the brand with our multicultural audience by tapping into strategic insights that extend our existing campaign to an increasingly diverse audience.
Methodology
Conduct 1st and 2nd degree research to gather cultural insights and identify nuances that could create an emotional connection between Honda and diverse segments. Develop concepts that relevantly aligned the brand while building inclusive and representative advertising.
