Campbell’s x pinterest predicts

“You’re the top chef” campaign

Campbell’s sets sail to inspire users on how to take their cabinet-essentials and turn it into something extra-ordinary!

Pinterest Predicts. It’s not your typical trend report. It’s a not-yet-trending-report. A window into the future from the platform where people go to plan it—Pinterest.

You’re the top chef Kitchen is the new Michelin. Get your most-trusted paring knife out. Pinners will get fancy in the kitchen and recreate restaurant experiences at home. Chef-inspired meals, food plating techniques and garnishes are all trending up.

PRESS

Campbell Soup Co. planted its flag in the "you're the top chef" trend on Pinterest to promote its soups as a recipe shortcut.

Campbell Soup Co. planted its flag in the "you're the top chef" trend on Pinterest to promote its soups as a recipe shortcut.