Save the snow day w/ Campbell’s
Mission:
Campbell's Soup is asking people to pledge their support for canceling school when there's bad weather. The brand's "Save the Snow Day" campaign calls on "all who believe in shutting screens off and putting snow boots on to pledge their support to keep a cherished winter tradition alive."
Results
Total signers: 72,597
Total Newsletter Opt-ins: 23,728
Traffic to site (2/11/21 – 2/25/21): 44,295 users
45 Media placements and 127MM impressions
Main Campaign
WEATHER TRIGGERING
Weather triggered aspects drove the highest CTR and ERs of the overall campaign
earned press
campaign creative
