WILL IN CENTRAL PARK
SHAKESPEARE IN
THE PARK
Will was a TNT Original show exploring the life of a young Shakespeare. To build awareness, I assisted in the development of an activation in Bryant Park. TNT took over an on going event "Shakespeare in the Park" where actors would put on one of Shakespeare's most iconic plays.
Shakespeare in the Park attracts thousands of patrons to Central Park where they must stand in line for ours in order to gain entry. For our edition, we hired actors and costume designer to bring consumers into the world of Will while they waited patiently to enter the venue. This edgy but timely take on a classic would include live spoken word, jugglers, and jesters for pure entertainment. The actors handed out Will TNT branded swag like totes and temporary tattoos.
