well yes x mindy kaling
PRESS
LBB Online
“It’s a common misconception that canned soup must not contain real and fresh ingredients and therefore they must not be all that good for you. And that’s simply not the case. Well Yes! soups from Campbell’s are crafted with real ingredients – like spinach, butternut squash, roasted chicken and wild rice – so the soups are as nutritious as they are tasty. Combining the wit and charm of comedian Mindy Kaling with the vibrant visual world created by Director Autumn De Wilde, this campaign, themed ‘eat bright’ celebrates the real, delicious ingredients found within Well Yes! and the power of positive nutrition and living well.”
Brand-Innovators
“Campbell’s wants to change this with its new line of Well Yes! Soups that offer fresh ingredients. To promote the new line, the company partnered with iconic actress Mindy Kaling for a new campaign called “Eat Bright.””