WELLS FARGO HOLIDAY CAMPAIGN

For this effort, I worked on a collaboration with Wells Fargo and Feeding America to develop their annual holiday campaign. I was assigned to develop primary and secondary research to identify consumer nuances in regards to their behavior towards the holidays and charity in an effort to develop a comprehensive marketing strategy. I also assisted in the effort to develop the script for the video deliverables and landing pages.

This holiday season, we are teaming up with Feeding America to help more families share holiday meals because no should go hungry during the holidays - or any day. Through December 31, 2018, we're collecting non-perishable food at all our branches and ATMs. Stop by to give what you can.